MailChimp

E-mail can be a nuisance, but it’s not going away anytime soon. Some conversations are shifting over to social networks, but e-mail still has a place at the table, and if you’re running a business, you don’t want to ignore what e-mail marketing can do for you. We’ve all seen really lousy e-mail newsletters / content from companies, but for as many bad examples that I’ve seen, I’ve also seen plenty of impressive examples. MailChimp is a popular service that has been used successfully by a number of familiar companies.

Whether your operation is large or small, you can take advantage of the features that MailChimp has to offer. In fact, the free plan enables you to store up to 500 subscribers and send up to 3,000 e-mail messages per month. That’s probably more than enough for some small companies. From subscriber management, to content design, to tracking and reporting and everything else in-between, MailChimp is an all-in-one solution that should be taken seriously despite the image of the monkey in the mailman outfit.

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