The Long Tail - Why The Future Of Business Is Selling Less Of More
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Know in 10 minutes what it takes others hours, and keep up with the latest trends in your industry.
In this summary you will learn:
- What the “Long Tail” is and what it means to your business
- How to recognize and use the difference between out-dated, hit-oriented business models and modern long-tail business realities
- How to tailor your pricing, product line and marketing pitch to reach niche consumers
- Why your business needs online buzz
Why you should read The Long Tail:
Does the modern world of online markets make you feel like Rip Van Winkle, who awoke from a 20-year nap to find a changed society? Author Chris Anderson has your wake-up call. With hard facts, charts and numbers, plus futuristic insights, Anderson decodes the mysteries of online marketing, Internet-based commerce and other New Age economic realities.
His calculations, public feedback and extensive research offer more than just statistics for the sake of proving his point: Online retailing has a long reach into niche markets. This gives its products longevity that stores with finite shelf space can’t match, no matter how much steam they get from short-lived, blockbuster products.
Anderson credibly explains the decline in box office sales and the rise of niche companies such as Netflix and iTunes. Despite a few redundancies (he believes in thorough explanations), keep on reading. You won’t mind; the text is a pleasure, written with wit, style and expertise. getAbstract recommends it to Luddites, old school business operators, anyone in entertainment or retail, and New Age Internet-based marketers (although you probably already know just how long this tail can be).
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