12seconds

It’s easy to be long-winded on the Internet. We’re pretty much encouraged to say whatever we want, write whatever we want, and do whatever we want. This can be great, but the attention span that a lot of people have isn’t necessarily going to enable them to stay focused on your content for hours or even minutes at a time. Therefore, it’s important for you to get to the point, and new services with established constraints are forcing us to communicate efficiently. Twitter is a good example of this with text, and 12seconds is a good example with video.

Have you ever watched a video on YouTube that just seemed to drag on forever, and before you knew it, you completely lost interest in what you were watching? Speaking from personal experience, that happens to me all the time. As the name implies, 12seconds only gives users twelve seconds to use for each video post, so if you’re talking about something, you have no choice but to get to the point. Twelve seconds is just enough time to say what you want without losing someone’s interest, and I love the motivation behind this service.

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