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SanDisk Introduces The Sansa slotMusic Player

Wednesday, October 15th, 2008
by Chris Pirillo

Tired of the never-ending financial doom and gloom tales in today’s headlines? Let music relieve your mental meltdown — whether it’s through the tried-and-true iPod, or this format, which I predict is going to have a lifespan shorter than that of David Caruso’s movie career:

SanDisk Corporation, a leading seller of MP3 players and flash memory cards, today unveiled the Sansa slotMusic Player, the easiest MP3 player for loading and listening to music on the go. The plug & play, portable music player was specially designed for use with the new slotMusic cards available today in the United States. In addition to the Sansa-branded player, SanDisk has created personalized, branded slotMusic players for popular artists such as Robin Thicke and ABBA. Both types of slotMusic Players are shipping to U.S. stores today - including Best Buy and Wal-Mart.

The Sansa slotMusic Player (MSRP $19.99) was made to play slotMusic card albums or a self-loaded microSD card full of music. The effortless player doesn’t require a PC, Internet or any time spent managing music. Consumers simply choose their slotMusic or music-filled microSD card, pop it into the device and will be enjoying their favorite tunes in seconds.

The unique, artist-branded slotMusic Player is a stylish, all-in-one package, which includes both the slotMusic card and a trendy player bearing their favorite artist’s name and image. The branded player comes pre-loaded with an album on a 1GB1slotMusic card. (Additional content on the card may include liner notes, album art and other one-of-a-kind content personally chosen by the artist.) Artist-branded slotMusic players will retail for a MSRP of $34.99.

Announced last month, slotMusic is a new format of high-fidelity, DRM-free MP3 music on a microSD card, which gives consumers the ability to easily listen to — and quickly swap — their favorite songs among a mobile phone, personal computer, and any MP3 player with a microSD slot. slotMusic cards available this month will feature nearly 40 of the biggest names in music from all four major music labels: EMI Music, SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, and Warner Music Group. Artists on slotMusic cards include Robin Thicke, Katy Perry and Coldplay. (Media note: see associated press release.)

“With no need for computers or cords, the Sansa slotMusic Player gives consumers more time to play, and less time to worry about managing or downloading their music,” said Daniel Schreiber, senior vice president and general manager for SanDisk. “SanDisk is all about building products that are easy for consumers to enjoy. Just insert your favorite artist’s slotMusic card into the Sansa slotMusic player and press play.”

Perfect for those on the go, the small device can easily be tucked in a pocket or purse, with a weight of a little over two ounces and dimensions of 2.75″ W x 1.4375″ H x 1.4375″ D.

SanDisk has also developed a special line of Sansa slotMusic Player accessories, including a Sansa Card Wallet, an armband, and additional slotMusic player “shells” for customizing a player to one’s own tastes.

In addition to slotMusic cards, this convenient MP3 player can play songs from any microSD card with music encoded as MP3 and WMA (DRM-free only) files. The industry leader in flash memory cards, SanDisk is currently selling microSD cards in a range of capacity with up to an astounding 16GB of capacity. 16GB can hold up to 4,000 MP3 songs2.

The Sansa-branded players ship with a customizable black shell, earphones and battery. The new Sansa slotMusic Player, both Sansa-branded (without cards) and artist-branded (including cards), is expected to be available from retailers in Europe and other regions of the world in 2009.

The Sansa slotMusic Player brings yet another dimension to SanDisk’s Sansa audio/video product family, which includes the popular Sansa Fuze and video-centric Sansa View, both of which accept with slotMusic cards. The Sansa line offers consumers unprecedented choice for enjoying their favorite media on the go through affordable, easy to use, fun & fashionable music players.

More information can be found at the official Sansa Web site.

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One Comment

Aryeh Goretsky

October 15th, 2008
at 9:12pm

Hello,

While I cannot imagine Kyle yelling “Ike, do your impression of SlotMusic’s lifespan” to his stepbrother, it does not seem like a bad way to distribute music (or, if fast enough, even video) because MicroSDHC cards are widely. Of the half-dozen or so smartphones I have, all of them have MicroSDHC slots, and the two MP3 players I have that take external memory cards have MicroSDHC slots as well.

I think the key is that the cards are standard memor cards which are interoperable with other devices, and the data stored on them is in an open, non-proprietary format. You could probably even listen to them on an Mac with the appropriate adapter.

While this format may not be successful, I think it will be for different reasons than the late, unlamented DataPlay and I-Jam cartridges, which were proprietary devices and could not be easily copied.

Regards,

Aryeh Goretsky

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