Moving Beyond The Mediaocre

Posted by on Jul 18, 2007 | 27 Comments

I don’t hate media for what it is – but for what it pretends to be, and what for people believe it is.

Media companies fight for attention and mislead the viewer into believing that they can be the single source for all information. Problem is: we’re a microwave society, fully trained to expect that staged “debates” and sound bytes will give us everything we want to know about everything. We align ourselves with people who think like us, or who we believe think like us.

People don’t want to think for themselves anymore. Worse yet, they take mob mentality to a completely new level when combined with the instapublishing power of the Internet. Emotion clouds judgment – and we are a species ruled on emotion and judgmental behaviors. When you throw faith into the mix, you’ve got a mental Molotov cocktail on your hands. “Hate them because they hate us” is not logical, nor is it going to propel the human race any further than the nearest warmonger hellbent on ensuring the survival of his or her culture over all others.

We teach our kids not to hate, yet all they see on the news is how our leaders are breeding hatred around the world – all in the name of peace, which is nothing more than propaganda designed to excuse our hateful actions. We teach our kids not to do drugs, yet all they can see in between the news reports is how pharmaceuticals have made our lives easier with drugs (including protecting us from “restless leg syndrome”). We teach our kids to treat everyone else with respect, yet… the adults around them continue to act as though those rules only apply to everyone else. We are supposed to teach our children tolerance, yet they see intolerance happening even within their own culture every single day. People don’t want to lead by their own example, and they don’t want to hear that what they’re doing is completely self and/or culturally destructive.

Our “free press” is controlled by advertising and/or funding. That, ipso facto, is not a free press. A completely objective eye is what’s necessary, but “nobody” wants that – and nobody has that. One must take it upon his or herself to digest more than what’s presented to them in microchunks from a single source or sources of a single mindset. Personal belief structures and agendas completely impede a person’s ability to digest information in a benign fashion. This problem is compounded with groupthink, which is even further compounded with propaganda meant to justify “I agree, therefore I’m right” behaviors.

There’s only so much time in the day, right? This issue only underscores my assertion that we have all become slaves. We are slaves to ourselves, but we assume that this is just the way it is and always has been. Historically speaking, that’s quite accurate. Tell the average American that they’re a slave, pointing out coherent and applicable examples, and they’re likely to agree with your assessment – believing that salvation always lies in an external locus of control.

“The media will tell me everything I need to know.”

I guess I can’t dislike the media for the way it operates – but I can very much dislike, dispel, and diminish the illusion that media creates for people, and that people accept this illusion “the media” creates as truth. I’m fighting cultural inaccuracies more than I’m rallying against the power of the press. I wish more people would consume outside their own comfort zone, outside their echo chamber, outside their own culture, outside their own doctrine, outside their own country, outside their own “truths.”

People need to decide for themselves to start thinking for themselves.

[tags]mass media[/tags]

  • http://wp3.lockergnome.com/nexus/shadowmyth/ shadowmyth

    Right on Chris!

  • http://www.members.cox.net/mdn7779/rightclick/rccs.htm Mike Nelson

    Could not have said it better myself! If only people besides ourselves had the power to make the rest of the masses to see media as it is. We just got to keep trying, who knows, maybe someday someone will listen.

  • Steve Hobberstad

    EEEEEEEEEEEEEXCELLENT, dude!

    (as usual: clever title, too.)

  • http://www.geekbooks.com Daniel Gray

    “As you all know, you just can’t believe everything you see and hear, can you … ”

    - Jimi Hendrix – Axis : Bold As Love

  • WereBo

    Well said!!! It seems that, as far as ‘The West’ is concerned, money is now the new God and the power of money is scary. It’s controlling everything about our lives:- “Our “free press” is controlled by advertising and/or funding. That, ipso facto, is not a free press.”

  • David

    Brilliant article.

    “There is no truth, there is no reality, there is only opinion and perception”

  • http://www.rattlesnakecam.com CJ Murphy

    I think you should stick to technical stuff and leave the political stuff alone. Lockergnome has been a source of information for me for years and increasingly I am finding objectionable political comments as well as off color words being used. Chris, you are much better than this. Your readers are not all of the same political bent and you should respect that.

  • F. Woodbridge

    Absolutely on the money (no pun intended!). Most cogent analysis of modern day Amerika I have read in quite a while! Now: what are the chances that the great unwashed masses heed Chris’s suggestions… that’s the rub!

  • Wayne

    Chris, Bravo for another bold and insightful editorial. Keep up the good work! …Wayne

  • http://digital-dharma.net Bill Webb

    “Media companies fight for attention and mislead the viewer into believing that they can be the single source for all information.”

    They also lie and mislead the public into believing that they are *accurate* sources of information.

    You’re quite right: the Web gives us views just as biased, but we have the option of checking them all out and making up our minds, based on common sense. The mainstream media don’t even give that option. Regardless of the propaganda presented by their bosses, the (liberal media” are very much in the pockets of the folks who pay their salaries, who are far more likely to be allied with the so-called Conservative agenda (which isn’t) than with the interests and needs of the population at large.

  • Robert

    I’ve subscribed to Lockergnome for years, probably since a month or two after inception. I subscribe because I’m interested in reading about the latest software. If I wanted to read about politics, philosophy, social issues, etc. I would read another blog, page, or ezine dedicated to the subject. I really don’t want to hear Chris’ opinions on global warming, culture, or anything else not software related. You’re an expert in writing about software, so why don’t you stick to your guns? Just because you have a captive audience doesn’t give you the right to push your opinions down our throats. Otherwise you might just not have an audience after too long. Sorry to be so harsh; but someone needs to tell it as it is.

  • M. Marvinski

    Thinking for themselves will never solve anything. All you have to do is look through history and you will see that no matter what “free thinkers” do or say, nothing will change. The only thing that will change anything is to totally do away with all cultures except for those that embrace only the attributes that are good for all. The only culture that ever worked like you suggest is the aborigines before they were civilized. They had no crime, everyone was respected, everyone had a purpose, they had no worries, they were happy and contented, all their needs were met and they lived to be 120+ years old. Top that with any of your so called civilization.

  • http://fotographixs.com John Newton

    Chris,

    Well, I do believe that you have the right of the situation in the media world today. Here I thought that only old foggies like myself were the only onces to see the media for what it has become. Thank you for that pleasent surprise.

    Now, for the really big question, what are you going to do with this insight? Can you make a difference? I hope so.

    Best regards,

    John Newton

  • Dan Skorseth

    Let’s see, you moved out to the west coast a few years ago right? Hmm…a few years to turn a midwest, born in the heartland american boy, into a raging liberal. What’s in the water out there? Listen, I can’t say that I disagree with you one hundred percent, nor can I say that I agree with you one hundred percent. The point is, you seem to be losing your focus Chris. YOU, the geek of all geeks, started this whole lockergnome business to help geek wannabes, aspire to higher levels of geekness. And for years you did just that, and only that, and did it extremely well. But lately it seems you’ve let your political views, creep into this once pristine forest of geekdom, like a bulldozer run amok in the rainforest. You’ve got political views? Fine, who doesn’t. And afterall, it is your Lockergnome, so I guess you can do with it what you like. But if you’re going to turn Lockergnome into your own personal soapbox, to rant and rave and piss and moan, well I’d just as soon get my geek on somwhere else.

  • Tom

    Sounds like you are getting ready to run for some political office. Is Lockergnome going away as a computer newsletter/blog?

    Tom

  • pat gann

    Hi Chris,
    “The media will tell me everything I need to know.” While that may not be the case, I am living through something locally that is astounding to me. The County Executive’s Office has decided not to invite one of our local tv stations to its media conferences any longer. This decision occurred because reporters from said station asked questions about topics other than the one the County Executive wanted to discuss. How arrogant can politicians get?

    So In Western New York state the media literally can’t tell me everything I need to know. In fact, when it comes to the county one station can’t tell me anything I need to know.

    Here’s the story:
    http://www.wgrz.com/news/news_article.aspx?storyid=49623

    pat gann

  • JR

    You should stick to technology. Not only are your concepts regarding the media and politics quite naive and lacking in historical perspective, but you risk alienating a large group of subscribers who are interested only in your expertise in technology.

  • http://www.brighme.net alex

    Hey, Chris you have your finger on the button. It’s time to wake up and see the man behind the curtain in media, especially the NEWS which is:

    Nothing
    Except
    What
    Sells

    Our news is filtered, signed, sealed, and delivered from the desks of those in power.Virtually nothing reaches us from major media unless it has been thoroughly screened first. If the information doesn’t fit the prescribed agenda, it won’t see the light of day.

    Powerbrokers have devised comprehensive methods to influence reporters, researchers, and eyewitnesses, who do not follow their script. This has been going on for a long time.

    So, the real question is, what is actually going on in our world, while we are watching their NEWS?

    Good show. Like the reality punches, we need more of them.

    Best,

    Alex Dimond
    themushroommemos

  • http://www.Hogans-Systems.com Rick Hogan

    This is the kind of content that makes Lockergnome the wonderful resource that it is. Going beyond the bits and bytes and encouraging people to actually THINK about what is going on in the world around them is a good thing! So much of our media today seems to be all about what sells the most advertising, without any regard for presenting things that people really need to know.

    Keep up the good work!

    Rick

  • David Scott

    I blame the problem on air conditioning.

    Why? People don’t sit on the porch or fire escape, visit with neighbors and discuss the day’s events. We’ve lost the art of conversation and along with it the skill of critical thinking. Despite having more ways to communicate than ever before, we talk to fewer people with more superficially than our ancestors did a century ago. Our schools are teaching our kids to pass tests, not to think critically. Rhetoric and composition is a dying skill.

    Kids aren’t taught to play with others in the neighborhood because parents have been scared to death by ever-present media report that violence and sexual predators. When was the last time you saw kids playing kick-the-can or hide and seek? Instead, parents ferry kids to organized activities such as sports teams or keep the kids inside, inert and staring at a screen. Kids lives are so structured they have little time to imagine, play with others, or create. When was the last time a kid got a set of blocks or an Erector set or Lincoln Logs and was happy?

    Adults don’t know how to agree to disagree. This ability has disappeared along with common courtesy. Our world has become overly competitive. Commuters race ahead on the highway with the pecular idea that if they can get in front of the car in front of them, they’ll “win.” In reality, they’ll end up at the same place at much the same time but their lane switching has forced those behind them to slow down and create traffic jams. A slight tap on the brakes to avoid following too close causes a ripple effect backwards though the chain of traffic. The person who causes the problem never suffers the consequences.

    Media claims they are there to inform us. We often forget they are a business selling what they pump into our minds and it is easier to get people to read/watch/listen if they report shocking or bad news. Good news and routine information doesn’t sell nearly as well. New has to be exciting to sell. The media promote celebrity icons who are famous for being famous. No substance but people read/watch/listen to find out what happened next.

    I’m pleased to see someone else calling into question the role of the media and encourage critical thinking. Too many take what the media pumps out at face value. Actually, I’d be happy if we could just get more common sense thinking. I’ve learned to never underestimate.

  • Michael Davis

    Chris, here here! Very good editorial and I couldn’t agree more. Each night my wife turns on the ‘entertainment’ news and I just cringe. The National Inquirer is taking over the airways. Keep up the good work. Pirillo for Pres?

    regards,

    Michael Davis

  • http://countrymidikaraoke.com John James

    It’s the best thing I’ve read in a long long while.Eventhough we are suppose to be brighter and than our predecessors, I believe stupidity has become a common fact of our society… If we don’t wake up very soon, we might be on the way to becomig the next dodobird.

  • Steve Hobberstad

    To all those who grumble about the non-technical blogs which are OFFERED on Lockergnome…

    I’m delighted that Chris is providing us with the opportunity to share our views on a wide array of topics. It’s called Freedom of Speech (while it lasts).

    Why all the complaining?

    Why do you click on links entitled “Moving Beyond The Mediaocre” and “America Doesn’t Belong to Americans Anymore” if it’s gonna get your panties in a bunch? What did you think you were gonna be reading? —the latest registry hack?

    Like the swinging saloon doors at the back of the video store, no one’s MAKING you enter. If ya’ don’t wanna view potentially controversial material that might challenge The Party Line: DON’T!

    Now, go take your Soma tablet.

  • Brad

    Outstanding commentary Chris, thank you! Readers’ comments also give me some reason for hope. Way to go, everyone.

  • John

    Chris, you’re dead on on some topics, but dead wrong on others!. Keep this for the geeks, not the politicos. I enjoy your “geek” stuff, but your political goals are of NO use. Stick to the geek stuff, I’m not interested in the other.

  • Bobby

    How long did it take you to figure that one out, Dick Tray?

  • Duane Foote

    When I read this or these I thought I was talking to myself. Why can’t the moguls of the media see this and get real.