If This Is Tuesday, It Must Be Tatooine… Er… Palm Springs.

Here are 10 Palm Springs (California) truths, as I came to discover this afternoon:

  • It’s hot. Damn hot. All the time. Hot.
  • It’s not very humid. Even the water is dry.
  • High school students drive expensive cars.
  • There’s a new real estate development on every block.
  • $12M homes are considered “the slums.”
  • Golfers come here to play, retire, and die.
  • Starbucks is considered good coffee.
  • Taxi drivers are very friendly.
  • Wilderness sits between here and San Diego
  • The airport is surrounded by the world’s worst turbulence.

I’m speaking at an event for oneNetworkDirect publishers and affiliates tomorrow (even though I’m not a huge fan of affiliate programs). This is an opportunity to get some of those folks to understand that branding is still as important as it ever was. I’m somewhere in the middle of the day, with a presentation titled “Embracing Audio, Video, and the Blogosphere to brand your Web site.” I did my best to craft a suitable presentation.

[tags]palm springs, golf, California, affiliate[/tags]

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Chris has consistently expressed his convictions and visions outright, supplying practical information to targeted audiences: media agencies, business owners, technology consumers, software and hardware professionals, et al. He remains a passionate personality in the tech community-at-large. He's a geek.

  • Laurie

    Hey Chris! Do you really think the air space around Palm Springs is worse than Dallas? I’ve lost my lunch more than once flying in and out of that airport!


  • Chuck Skinner

    So Chris,

    Now that you are a Seattle resident (not that SF isn’t a wonderful coffee area) and have had time to sample a variety of experienced coffee roasters and brewers….what have you found that leads you to take a slam at Starbucks? I live in Seattle, roast my own coffee and frequent a variety of different coffee establishements but I’d hardly find it amazing that Starbucks would be thought of in a positive light in the middle of the desert. While I may have places I frequent that are better in one way or another, Starbucks maintains a consistent level of quality and service that is 2nd to none for an establishment with half it’s scope. If I was in the middle of the desert, I’d consider Starbucks an oasis any day of the week!