Attensa, Inc., the leading developer of RSS software for businesses, announced a free public beta for Attensa for Outlook 2007 today. The new beta version builds on the integrated RSS capabilities in the new version of Microsoft Outlook 2007 by optimizing Outlook performance and adding a complete set of tools for receiving and managing critical business information while helping to cut through information overload with AttentionStream processing. Attensa AttentionStream processing continuously analyzes behaviors as RSS subscriptions are scanned and articles are read. It automatically pulls the articles and feeds the reader finds to be most important to the top.

Consumer social media sites have been the driving force behind the early adoption and use of RSS. Microsoft’s integration of RSS in Vista, IE7 and Outlook 2007 drive the further adoption of RSS by opening the eyes of business users to the advantages of using Web feed workflows to get the right information to the right people at the right time.

Attensa for Outlook is the first RSS reader designed specifically for enterprise use. The Attensa for Outlook 2007 feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook.

The Attensa for Outlook 2007 beta is free and can be downloaded here.

[tags]Attensa, Outlook 2007, beta, RSS[/tags]