We are witnessing the renaissance of the cheap printed t-shirt. Spawned perhaps, by the success of the Abercrombies and Aeropostales of the world hawking their high-margin (and often) lowbrow har-hars, micro boutique t-shirt Web sites are popping up like mad. And why not? It’s never been easier to print t-shirts and launch a not so haute line of couture. Yes indeed, you too can go into the t-shirt printing business…

Many of today’s t-shirt graphics often take the retro tack, with a minimum of colors and design work. Intricate screen printed designs with four, five, and six colors of ink are not in favor with the quick and dirty crowd. The fewer the screens, the faster and cheaper the printing… and the larger the margin.

Not a bad approach with fads that go out of fashion as fast as fish go bad. After all, who wants to spend more than they have to on a piece of cloth that’s never more than a few steps away from being a car rag?

Times have sure changed since I printed my first t-shirt…

[Continue reading T-Shirt Printing Entrepreneurs]

[tags]design,business,t-shirt print,retro,fashion[/tags]