If you need to bring a new stream of customers to your business, there’s no better place to start than the Internet. With lead generation one of the Web’s killer apps, it doesn’t take long to start bringing in a crowd. It’s entirely possible to start a basic Internet lead generation campaign in less than a day. No other medium offers the same immediacy.

Done right, it’s like turning on a tap with hot and cold running water (er, customers).

Traditional campaigns often start with lists of magazine subscribers. If you have a business that sells products for dogs, for instance, you might rent a list of dog enthusiast magazine subscribers. If you sell widgets, you might chase the readers of Widget Monthly or Widget World.

Internet lead generation changed the game…

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