When your boss comes to you, out of the blue, and says “hey, I need you to create a trade show exhibit,” (say for Gnomedex) where do you start? Knowing that the the wild world of trade shows is fraught with design details, tricky logistics, and potentially exorbitant expenses, it pays to tread carefully.

Mess up on that trade show assignment, and - at the very least - you’ll end up with a horrendous stack of bills.

Mess up badly enough?

…it just might mean your job.

Before making the decision to participate, you need to be sure that you have enough time to adequately plan your trade show exhibit booth. Because if there is one factor that has the potential to skyrocket your trade show costs, it’s time. If you do everything at the last minute, you will pay through the nose for exhibit production costs and shipping. Failing to make your ship dates, can easily triple the amount of money you spend on shipping…

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