RSS is fantastic for content developers and consumers, and we’ve established that fact on a gazillion different occasions. Publishers know that their information is getting out there in an efficient way, and the public appreciates the ability to easily stay updated on what you have to offer. Using your feed in its most basic form is just fine, but there’s so much more that you can get out of that lovely XML file. FeedBurner takes your simple feed and pumps it up to levels that even Arnold Schwarzenegger would be impressed by.

All you need to do is run your RSS feed through the service to see what you’ve been missing. Great support for statistics, podcasting, and many other items is open to you. This isn’t just some sort of bubblegum service that only newbies can benefit from. If you look around, many of the professional content creators have jumped on board, and their content delivery has benefited from doing so. In fact, advertisers can also benefit from what FeedBurner has to offer.