EMS Free Surfer Companion offers intelligent pop-up killing that eliminates browser pop-ups while you surf. It also includes a browser cache cleaner with a cookie manager, and a search option to find items in your Favorites and the browser cache. Furthermore, the program offers an option to store site login information and automatically makes it available when you are entering the site. The automatic Washboard allows you to delete various Internet traces automatically or at scheduled times. Additional features include URL aliases, Web site snapshots, home page locking, and more.

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Pop-up ads are a form of online advertising on the World Wide Web intended to increase Web traffic. It works when certain Web sites open a new Web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. A less intrusive variation on the pop-up window is the pop-under advertisement. This opens a new browser window, but in the background, so as not to interrupt the user’s pageview. For early advertising-supported Web sites, banner ads were sufficient revenue generators, but in the wake of the dot com crash, prices paid for banner advertising clickthroughs decreased and many vendors began to investigate more effective advertising methods. Pop-up ads by their nature are difficult to ignore or overlook, and are claimed to be more effective than static banner ads. Pop-ups have a much higher click rate than Web banner ads do. [Wikipedia]