Affiliate Programs: Yay or Nay?

Folks often ask me if it’s really possible to make a buck hawking
affiliate programs. The question frequently comes after that person has unsuccessfully run links for an affiliate program or two on their web site. Truth be told, affiliate programs can work for the publisher, but only if the publisher is willing to make them work. It’s not a question of set and forget. To be effective with affiliate marketing, you can’t just plug in and go.

I’ve said this over and over in the five years or so since I wrote The Complete Guide to Associate and Affiliate Programs on the Net, but it bears repeating: you can’t expect to merely drop an affiliate banner on a web page and expect it to start producing revenue … [Affiliate Programs, continued]