Spammers. E-mail marketing at its worst. Who among us has not asked themselves “Who are these spammers, and why do they do it?”

It is this question, among many others, which Brian McWilliams so deftly answers in Spam Kings, a new book just published by O’Reilly, the people who bring us all those incomprehensible books with the cute animals on the covers.

Spam Kings takes you on a trip through the world of spam, where you’ll meet all kinds of spammers (and even a few antispammers) and learn what makes them tick (I mean in addition to the crack and coffee).

In the very first chapter, which is available free online at [Continued...]