Can’t find that file? Digital Asset Management (or DAM for short) allows your organization to smartly store and access digital audio, video, images, and other graphics. Generally speaking, digital asset management systems are specialized central databases that allow quick access to non-text data. While the practice of digital asset management first took off with advertising agencies, print publishers, catalog houses, and broadcast news organizations in the 90s, it quickly spread to a broad spectrum of users…

In a deadline-driven environment, you can’t just expect to slap stuff up on the server and hope to find it when you needed. With a DAM system, thumbnails represent content for quick visual browsing, whether a photo in Tagged Image File (TIFF) format, a piece of line art in Adobe Illustrator (AI), or a logo in Encapsulated Postscript (EPS) format… and it doesn’t end there. (Don’t forget the PowerPoint, Flash, and Acrobat PDFs!) If you’re serious about this stuff, you need more than just what’s built-into Windows… [Digital Asset Management Tips, Continued]