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99,999 Innocent Bystanders Spammed
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Spammers wreak havoc on millions of people for one simple reason: It’s a money-making enterprise, and it’s easy to do.
Microsoft Research has a piece just out that explains that if a million people receive a single spam e-mail broadcast, only one recipient needs to spend $11.00 on whatever they’re selling to make the effort profitable.
It’s hard to make spamming unprofitable when the costs are so low, so instead, one solution would be to make it awfully inconvenient. The research article contains some interesting ideas about how to counter spam in ways that might actually stick.
The article is a good one for anyone interested in the technical, social, and geographical detailed of spamming. [Greg Hughes]