2008 April

Whether your business is fully online or not, we all know the drill about being found online. Or at least we think we do.
We tell ourselves to buy ads in search engines, because that’s where people look when they want to find something. To an extent, that’s the truth. But it’s not the whole […]

So you want to have a successful online business?
What do you need?
A hungry audience? Sure.
A great product? Yes (although with good enough marketing? Sadly, you could launch with something mediocre.)
What you really need is to be what your client is looking for, where they’re looking for it, AND when they’re not.
So […]