search engine optimization

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring – Ask.com seems to be stepping out [...]

It’s a common question that companies who are considering hiring a search engine optimization company often face — is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?

As this article will demonstrate, clearly the answer [...]

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you [...]

Someone asked how to improve search engine rankings for a Web site. Apparently, someone she knows started a Web site and talked about it with her.
She and Paul (SO) looked at me asking how did I get my site to rank well. Honestly, I don’t think about search engines when I work on my [...]

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the Web looking for Web pages. These search engine spiders then bring the data back to be indexed by the engine.

Since roughly 1996, individual meta commands have existed that can be used on individual [...]

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, [...]