SEO

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring — Ask.com seems to be […]

It’s a common question that companies who are considering hiring a search engine optimization company often face — is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?

As this article will demonstrate, clearly the answer […]

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you […]

Someone asked how to improve search engine rankings for a Web site. Apparently, someone she knows started a Web site and talked about it with her.
She and Paul (SO) looked at me asking how did I get my site to rank well. Honestly, I don’t think about search engines when I work on my […]

If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted […]

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the Web looking for Web pages. These search engine spiders then bring the data back to be indexed by the engine.

Since roughly 1996, individual meta commands have existed that can be used on individual […]

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, […]

“Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…”
Investopedia.com
“While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.”
Google’s Webmaster Help Center FAQ
“NO pay for inclusion, and a […]

It’s an unfortunate fact — no matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume […]

Picture, if you will, a Rocky-style montage. A team is involved in Web site creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious meeting, with a sweating and nervous marketing executive frantically drawing away at a whiteboard in front of a hostile audience. Flash to copywriters, fingers […]

You go to Google and enter your search term. Big Brother, the totalitarian character from George Orwell’s novel 1984, watches with detached interest. You see, to Big Brother, you are only a number - but he’d like to know as much about you as he can. Knowing you allows Big Brother to do many […]

When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an attractive and popular option for many companies – after all, the […]

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a Web site so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other Web sites. However, in […]

As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and increasing click costs, marketers […]

The first part of this series was about questions to ask a potential search engine optimization company regarding the tactics that it will use to optimize your site. These questions are crucial because there are search engine optimization companies out there that will use techniques that can put your site at risk of penalization by […]

Yesterday, I went over questions that you should ask your potential search engine optimization company regarding its tactics. That set of questions is critical, as before moving forward with any of the myriad of search engine optimization companies out there, you should always determine whether or not they will put your site at risk of […]

Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable - staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. Moreover, […]

The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have […]

Do you use article marketing to advertise your online business? So do I. And if you’re like me, you probably pay a little if not a lot of attention to Google searches and where you fall in the Great Heirarchy. To those not in the know, Google Reveals All about your Web marketing and search […]

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a “short” list of tips for marketing […]