SEO

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company.
This is part two of the article Adding Search to Your Marketing Mix. Read Part 1.
Leveraging Your Assets
Search engine optimization is not something that should be done in a vacuum if you wish to achieve optimal [...]

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company
The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to their products or services by focusing on certain keyphrases that [...]

In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?”
In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly [...]

Beware the Rogue Markets: A Beginner’s Guide to Navigating Paid Search
In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential.
Unlike traditional media (such as TV or print) or display advertising [...]

Why It’s Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy
It’s a fact of life in business that when there’s an economic downturn, the first thing that’s usually cut is available marketing spend, typically an unfortunate byproduct of accounting’s inability to justify costs without hard data in place. While the argument [...]

“I want to be number one on Google for (insert hyper-competitive keyphrase here).”
It’s usually the first thing we hear in terms of search engine optimization — a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired [...]

Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the Web site. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something.
Web site Conversion Defined
The percentage of total [...]

When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft’s $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft’s bid also put the current board on a collision course with Carl Icahn in what [...]

We often deal with clients that are planning to “revamp” their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they’ve hired an experienced “Flash designer” that will be taking their Web sites to the “next level.” Unfortunately, that “next level” [...]

So, you are the marketing manager of your firm, and you’ve finally decided to pull the trigger and hire the search engine optimization company that you’ve been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time before you [...]

Uncover the brutally effective SEO software that “average Joes and Janes” are using to quickly and easily blow up their bank accounts, explode their traffic, and triple their sales — with little or no extra work…
Version 4.0 just released!
A measly one time only investment ends all your traffic woes, fattens your list, boosts your sales, [...]

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring – Ask.com seems to be stepping out [...]

It’s a common question that companies who are considering hiring a search engine optimization company often face — is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?

As this article will demonstrate, clearly the answer [...]

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you [...]

Someone asked how to improve search engine rankings for a Web site. Apparently, someone she knows started a Web site and talked about it with her.
She and Paul (SO) looked at me asking how did I get my site to rank well. Honestly, I don’t think about search engines when I work on my [...]

If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted [...]

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the Web looking for Web pages. These search engine spiders then bring the data back to be indexed by the engine.

Since roughly 1996, individual meta commands have existed that can be used on individual [...]

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, [...]

“Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…”
Investopedia.com
“While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.”
Google’s Webmaster Help Center FAQ
“NO pay for inclusion, and a [...]

It’s an unfortunate fact — no matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume [...]