Marketing

I am finding myself doubting something recently reported. Allegedly, Ask.com users from the UK are interested in seeing a return to Jeeves, despite the well branded butler being retired sometime back. The idea is that bringing back Jeeves is all important, despite the fact that he is merely a logo, little more.
When I first heard [...]

Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the Web site. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something.
Web site Conversion Defined
The percentage of total [...]

Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many Web sites would (intentionally or not) render improperly [...]

Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security.
In the beginning of targeted online advertising, [...]

Many think of a Web site as an electronic brochure, and in many ways it is. A Web site, however, keeps going where a brochure leaves off. This response often leads to the question, “Well, how different should my brochure be from my Web site then?” There are ways that your brochure should be similar [...]

If you’re going to bother setting up a business Web site, then you’ve got to capture email addresses and send out a newsletter. This is because lots of folks are in a hurry on the web. You know how YOU surf, right? Well, your visitors are doing the same mindless butterfly-flit from one site to [...]

1. Do an “End of Year” or Winter Event like the auto dealers do. It doesn’t have to be terribly complicated. Just spend an hour or two brainstorming a promo and add a holiday theme.
2. Whip up a few festive graphics using the design program you’re most comfortable with - or pay a professional graphic [...]

They say it takes seven points of contact before someone who shows interest in your Web site, knowledge, products, and/or services becomes a paying customer. Even people who are already your fans often need that extra poke to help remember the ways you provide value to them. What does this mean if you’re an online [...]

Do you promote your business via press releases that you submit on the Web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as possible, and accessible via PDF download format from the PRESS or [...]

Do you use the Ryze Business Network to promote your company Web site and make new connections in the professional world? On Ryze and other online networks, human connections are happening everywhere.
Online networks such as Ryze have live links built into them for a reason. They’re your opportunity to directly connect with people who can [...]

So you’ve heard that some Web designers are teaming up with copywriters to get more done in less time. How’s that work, exactly? Here are some ideas about how working with a copywriter can increase your visibility, cultivate a favorable impression for your business, get your message out to people who want what you have, [...]

(A.K.A. Why Regular People Should Not Write Marketing Materials)
Just the other day, my significant other called me over to share what he considered “godawful” copywriting. He was looking at the Web site of a *typical* marketing company, much like mine or yours, and having a little chuckle.
“Read this,” he said. “This person is trying [...]

One really great way to build up a little more press about your Online project or Web site is to give something away. There is no person out there that can honestly say, “I hate getting free stuff!” so the market is more than ready for the freebies.
The first thing you want [...]

A copywriting and marketing client of mine recently asked, “What do I get with my own template that I don’t get with a template or blank template?” Great question, and here’s the answer in seven parts.
1. Your own Web pages, to save to your computer desktop and to your Web server.
It may seem convenient to [...]

Ever notice those long, terribly tacky sales letters floating around the Web? You swore you’d never publish one of those wretched things in your name… but now you have an info product that you’d like to make some cash on. So here comes the $64,000.00 question:
Is it possible to write a sales letter that does [...]

Interested in learning more about permission-based email marketing and ezine publishing? Good for you - an email newsletter makes sense for anyone who intends to build their brand and grow a thriving business online.
Now the real dilemma: Constant Contact, or 1ShoppingCart.com? You’ve heard good and bad things about both. Which one is right for your particular [...]

Many successful online business owners use what has been called “article marketing” as a traffic and sales-building strategy. This is a process by which you write short, informative articles and submit them to either niche-specific Web sites, or generic “article directories.” Content-seekers then pick up your articles and republish them on their own niche-similar Web [...]

[tags]ezine publishing, ezine tips, constant contact, kickstart cart[/tags]
Get an ezine. Sign up for list management. Collect subscribers. All good ideas… but what happens when you innocently begin publishing your own ezine and then suddenly someone gets fed up with your antics and hollers “Spammer!” for no apparent reason.
Just because you “told someone you weren’t spamming [...]

Now I know here we cover a lot of the technical ways of making your Web sites or projects better. Have you thought of all the social aspects that might make your Web site a little more popular? Nobody can argue with the fact that it takes people to make a Web site [...]

Now one thing that people ask me for a lot when it comes to Web development issues is a good place to create a free poll or script. Till I found AskItOnline, I had to point people to these cheesy, ad-filled nightmares. Sure, you could install a script yourself as well, but that [...]