Ezine Publishing

What is a good attrition rate?
Huh? Attrition is never good, but unless you have your head in the sand, no ezine publisher or e-mail marketer is immune to list attrition or churn.
Your e-mail list growth goal should be tied to beating your list loss or attrition rate. Assuming a 15-40% annual attrition rate due to [...]

Want to grow your e-mail list?
Here are 12 ways to grow your e-mail list membership:

It’s absurd. Every month we have some new report coming out saying that Monday is the new best day for open or click through rate… then it’s Thursday, no wait, Tuesday, or perhaps Sunday…wait, no it’s Wednesday is the best day.
MailerMailer’s recent report said basically that Saturday through Monday provided the highest open rates. Aweber [...]

Newbie ezine publishers just plop their full ezine back issues onto their Web site (many even foolishly forget to remove the failsafe or safeunsub header and footers). There is a better way to do this and I’ll tell you how and what you’ll get for applying this easy ezine tip!
First, the biggest mistake is to [...]

Today we’re concerned with giving our e-mail clients the same or better service than we would for a client standing physically in front of us wanting to buy something… however, oftentimes the opposite is still true unfortunately.
Before we can get into a discussion on what kind of response times, follow up escalations procedures, quality control [...]

A commonly asked question is: “What are some good e-mail delivery tools/products? Should I go with an autoresponder or a tool focused mainly on e-mail newsletters?”
The confusion is caused by most e-mail newsletter hosting companies also offer an autoresponder service and most autoresponder services offer e-mail newsletter hosting services… So how do you decide?
Solution:If you [...]