Ezine Publishing

Have you ever read an article or advertisement and when you finish it, you say to yourself, “What the heck did I just read?” For the copywriter or advertising agency, this means failure. The last thing you want to do when writing copy is confuse your reader. Mixed messages and jumbled meanings cause readers to [...]

You just finished writing an email newsletter issue that you’re proud to blast out to all of your subscribers. You’ve included a compelling interview with an industry expert, a how-to article to help readers drive more business, and a calendar of events this month that will blow their minds. Problem is, you can’t seem to [...]

Many think of a Web site as an electronic brochure, and in many ways it is. A Web site, however, keeps going where a brochure leaves off. This response often leads to the question, “Well, how different should my brochure be from my Web site then?” There are ways that your brochure should be similar [...]

A Web site selling wholesale breakfast foods that are quick and easy features a picture of a smiling Caucasian woman and her two Caucasian children. To some this may be the perfect representation of what an all-American family stands for, but in a country where this is not the only “all-American” family, is the messaging [...]

Working with a professional copywriter can boost your marketing efforts… ultimately boosting your business sales. Just like any business relationship, there are things you can do up front to make the process flow smoothly and minimize the amount of time and money spent.
Do your planning homework.
Planning is the key to success for almost any endeavor. [...]

Many think of a Web site as an electronic brochure, and in many ways it is. A Web site, however, keeps going where a brochure leaves off. This response often leads to the question, “Well, how different should my brochure be from my Web site then?” There are ways that your brochure should be similar [...]

If you’re going to bother setting up a business Web site, then you’ve got to capture email addresses and send out a newsletter. This is because lots of folks are in a hurry on the web. You know how YOU surf, right? Well, your visitors are doing the same mindless butterfly-flit from one site to [...]

(A.K.A. Why Regular People Should Not Write Marketing Materials)
Just the other day, my significant other called me over to share what he considered “godawful” copywriting. He was looking at the Web site of a *typical* marketing company, much like mine or yours, and having a little chuckle.
“Read this,” he said. “This person is trying [...]

A copywriting and marketing client of mine recently asked, “What do I get with my own template that I don’t get with a template or blank template?” Great question, and here’s the answer in seven parts.
1. Your own Web pages, to save to your computer desktop and to your Web server.
It may seem convenient to [...]

Interested in learning more about permission-based email marketing and ezine publishing? Good for you - an email newsletter makes sense for anyone who intends to build their brand and grow a thriving business online.
Now the real dilemma: Constant Contact, or 1ShoppingCart.com? You’ve heard good and bad things about both. Which one is right for your particular [...]

Many successful online business owners use what has been called “article marketing” as a traffic and sales-building strategy. This is a process by which you write short, informative articles and submit them to either niche-specific Web sites, or generic “article directories.” Content-seekers then pick up your articles and republish them on their own niche-similar Web [...]

[tags]ezine publishing, ezine tips, constant contact, kickstart cart[/tags]
Get an ezine. Sign up for list management. Collect subscribers. All good ideas… but what happens when you innocently begin publishing your own ezine and then suddenly someone gets fed up with your antics and hollers “Spammer!” for no apparent reason.
Just because you “told someone you weren’t spamming [...]

Are you readers becoming immune to those power headlines you blast into their inboxes every month? Sad to say, there comes a time when Slay Your Competition With Killer Copy just doesn’t mesmerize the way it once did. So, what do you do when ezine open rates are down and click throughs are few and [...]

Digital Web Magazine seeks a volunteer with mighty fortitude, a fearless heart, and a sense of humor to take on the role of Managing Editor. Developing and executing a content strategy for DWM is central to the role. If you’ve got a love for the Web, a visionary mind and a facility for language, we [...]

What will replace email marketing if we have to pay for emails?
At first the idea seems logical - we’ll just pay the fees. But how much would that come to? Let’s see. I have one list that has 7500 readers.
Let’s say worst case is 1 cent per email - pretend that all my readers [...]

[THIS STORY UPDATED FRIDAY FEB 3rd, 2006 18:00 PST] New information has been brought to light over this very controversial issue. read this entry first.
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AOL is phasing out their enhanced whitelist service over the next 5 months and replacing it with a certified sender model (via Goodmail Systems) that will cost YOU a fraction [...]

As you look for which trends to follow in 2006, here are (3) quick email newsletter design trends that you should consider paying attention to:
1) Design for Email Deliverability.
Assuming you have a smart email list hosting service provider that is helping you achieve and track your actual email deliverability performance, one of the primary elements [...]

July 1st, 2005 new laws that supersede the CANSPAM act went into effect in Michigan and Utah thanks to child-protection legislation.
The law was suppose to protect children from viewing porn and other related adult ads, but there is no proof that it has accomplished this goal.

One trend that I’ve been noticing more often is that ezine publishers will send the same issue twice, usually once in HTML and once in plain text a few days later to remind the person to check out the issue. We’re not talking about MIME/Multi-part here, but rather two complete e-mails: one HTML and one [...]

On Wednesday, October 12th, J.L. Halsey Corporation (OTCBB:JLHY) acquired Uptilt, Inc. You may not recognize either of these names, but essentially the same company that bought Lyris recently, also just acquired EmailLabs.
According to the details of a BusinessWire release, the merger agreement provides $19.5 million in cash at closing to the owners of Uptilt [...]