Ezine Publishing

(A.K.A. Why Regular People Should Not Write Marketing Materials)
Just the other day, my significant other called me over to share what he considered “godawful” copywriting. He was looking at the Web site of a *typical* marketing company, much like mine or yours, and having a little chuckle.
“Read this,” he said. “This person is trying […]

A copywriting and marketing client of mine recently asked, “What do I get with my own template that I don’t get with a template or blank template?” Great question, and here’s the answer in seven parts.
1. Your own Web pages, to save to your computer desktop and to your Web server.
It may seem convenient to […]

Interested in learning more about permission-based email marketing and ezine publishing? Good for you - an email newsletter makes sense for anyone who intends to build their brand and grow a thriving business online.
Now the real dilemma: Constant Contact, or 1ShoppingCart.com? You’ve heard good and bad things about both. Which one is right for your […]

Many successful online business owners use what has been called “article marketing” as a traffic and sales-building strategy. This is a process by which you write short, informative articles and submit them to either niche-specific Web sites, or generic “article directories.” Content-seekers then pick up your articles and republish them on their own niche-similar Web […]

Get an ezine. Sign up for list management. Collect subscribers. All good ideas… but what happens when you innocently begin publishing your own ezine and then suddenly someone gets fed up with your antics and hollers “Spammer!” for no apparent reason.
Just because you “told someone you weren’t spamming them” does not mean you weren’t spamming […]

Are you readers becoming immune to those power headlines you blast into their inboxes every month? Sad to say, there comes a time when Slay Your Competition With Killer Copy just doesn’t mesmerize the way it once did. So, what do you do when ezine open rates are down and click throughs are few and […]

Digital Web Magazine seeks a volunteer with mighty fortitude, a fearless heart, and a sense of humor to take on the role of Managing Editor. Developing and executing a content strategy for DWM is central to the role. If you’ve got a love for the Web, a visionary mind and a facility for language, we […]

What will replace email marketing if we have to pay for emails?
At first the idea seems logical - we’ll just pay the fees. But how much would that come to? Let’s see. I have one list that has 7500 readers.
Let’s say worst case is 1 cent per email - pretend that all my readers […]

[THIS STORY UPDATED FRIDAY FEB 3rd, 2006 18:00 PST] New information has been brought to light over this very controversial issue. read this entry first.
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AOL is phasing out their enhanced whitelist service over the next 5 months and replacing it with a certified sender model (via Goodmail Systems) that will cost YOU a fraction […]

As you look for which trends to follow in 2006, here are (3) quick email newsletter design trends that you should consider paying attention to:
1) Design for Email Deliverability.
Assuming you have a smart email list hosting service provider that is helping you achieve and track your actual email deliverability performance, one of the primary elements […]

July 1st, 2005 new laws that supersede the CANSPAM act went into effect in Michigan and Utah thanks to child-protection legislation.
The law was suppose to protect children from viewing porn and other related adult ads, but there is no proof that it has accomplished this goal.

One trend that I’ve been noticing more often is that ezine publishers will send the same issue twice, usually once in HTML and once in plain text a few days later to remind the person to check out the issue. We’re not talking about MIME/Multi-part here, but rather two complete e-mails: one HTML and one […]

On Wednesday, October 12th, J.L. Halsey Corporation (OTCBB:JLHY) acquired Uptilt, Inc. You may not recognize either of these names, but essentially the same company that bought Lyris recently, also just acquired EmailLabs.
According to the details of a BusinessWire release, the merger agreement provides $19.5 million in cash at closing to the owners of Uptilt […]

What is a good attrition rate?
Huh? Attrition is never good, but unless you have your head in the sand, no ezine publisher or e-mail marketer is immune to list attrition or churn.
Your e-mail list growth goal should be tied to beating your list loss or attrition rate. Assuming a 15-40% annual attrition rate due to […]

Want to grow your e-mail list?
Here are 12 ways to grow your e-mail list membership:

It’s absurd. Every month we have some new report coming out saying that Monday is the new best day for open or click through rate… then it’s Thursday, no wait, Tuesday, or perhaps Sunday…wait, no it’s Wednesday is the best day.
MailerMailer’s recent report said basically that Saturday through Monday provided the highest open rates. Aweber […]

Newbie ezine publishers just plop their full ezine back issues onto their Web site (many even foolishly forget to remove the failsafe or safeunsub header and footers). There is a better way to do this and I’ll tell you how and what you’ll get for applying this easy ezine tip!
First, the biggest mistake is to […]

Today we’re concerned with giving our e-mail clients the same or better service than we would for a client standing physically in front of us wanting to buy something… however, oftentimes the opposite is still true unfortunately.
Before we can get into a discussion on what kind of response times, follow up escalations procedures, quality control […]

A commonly asked question is: “What are some good e-mail delivery tools/products? Should I go with an autoresponder or a tool focused mainly on e-mail newsletters?”
The confusion is caused by most e-mail newsletter hosting companies also offer an autoresponder service and most autoresponder services offer e-mail newsletter hosting services… So how do you decide?
Solution:If you […]