Advertising

Apparently, even filling out paperwork is something that takes months for Yahoo! to complete. While this article is speculating that it is merely ironing out some details, it is insane to believe that it takes this long!
Further reading shows that apparently, the deal is not likely to be closed before 2010. Seriously, I am sure [...]

If you stop to consider the context of this article here, one might conclude this is the mindset of news conglomerates such as News Corp and AP. What makes this all the more funny is that this is actually an AP article that is linked above. How wild!
Sadly rather than working to evolve their perspective [...]

I really wish people would be more careful with their Windows PCs. Seriously, there is just no excuse to allow your machine to become a part of a botnet unwittingly these days. Yet despite my feelings on the matter, they are still very much a part of our lives.
In this article, we begin to see [...]

Surprisingly, I think I love this idea of flat rate ad prices for local businesses. Despite still being in the testing phase at this point, Google is clearly feeling good about their latest advertising efforts.
What remains unclear however, is how non-local advertisers are going to feel about this should the program roll out nationwide? I [...]

About time. I cannot tell you how tired I get of all of the silly Pharmaceutical ads showing up in various paid search venues. It just really bothered me as it felt like we were bombarded with junk ads.
According to this however, it appears that changes are in the works. but perhaps the question needs [...]

Seems like these days, there is just no pleasing the AdWords team. Then again, more often than not, the team has a reason to be concerned. Honestly, if you are peddling junk such as get rich quick or email harvesting schemes that promise free stuff, you are likely out of luck right now.
How will this [...]

Looks like our neighbors (or neighbours for my Canadian readers) are getting ready to rock their own social media search engine of sorts. And based on what I am reading here, this latest recommendation engine appears to take on an interesting twist.
Apparently one can even use the social networking function to introduce advertisers recommended by [...]

Look, the fact of the matter is fake pharmacies have been plaguing the ‘Net for as long as I can remember. And with pay per click taking off in recent years, search engines have largely done NOTHING to stop this problem. While many search engines ban the ability to place ads for firearms in their [...]

Perhaps one of the biggest single reasons I never put my emphasis on AdWords myself is how easy it is for Google to wipe your business off the face of the map with one of their changes. Like with Adsense, if you are concentrating on quality, generally speaking you will be okay.
But despite the little [...]

Never really got why Microsoft had their own ad agency in the first place. Just looking at some of their more recent commercials would lead me to think think that MS is better off rethinking most of the ad strategy anyway.
As a matter of fact, I am not sure what what the point of owning [...]

So despite this video creating the sudden urge to toss my cookies, many people commenting on this video are quite right — it has all of the signs of a successful jingle. This being said, it does lose out in that I think it is entirely too long.
Perhaps this had something to do with me [...]

Reading this article, one might surmise that Bing is not only catching up with Google quickly but that they are doing so with a lot of ad clicks in tow. But there is one important question we need to ask ourselves - can Bing sustain this momentum.
Perhaps equally important, can Bing sustain its ads along [...]

It really should not come as such a shock that local businesses are looking more than ever at the social media world for new ideas for advertising. With newspapers being a joke, TV being filled with infomercials, clearly heading into the social web is the last great frontier for local businesses still trying to carve [...]

No, this article is not about the BlueMan group coming to destroy Affiliate Marketing. We’ll let cash strapped States run by children with too much power kill the industry instead. Yes folks, as jobless numbers continue to push forward, some states are answering the call by making it nearly impossible to earn an honest living [...]

Not totally sure I am feeling the value here? How does yet another “localized” search engine help anyone again? Granted, Yahoo Local is pretty lame, but I am just not sure that this is the right approach. Could be wrong, but I have been to the site and found nothing compelling to make me try [...]

Is AdSense still worth it? This seems to be a reoccurring question these days as folks try to come to grips with where Google’s AdSense is heading. From my own perspective, I have found that AdSense is what you make of it. In other words, most of the so called trend spotters haven’t the slightest [...]

Sorry for the weak ’80s MTV reference, could not resist. Moving on, it seems that Wikipedia is making waves once again by implementing what will be editable online video with its written content. And if the truth is known, it could very well spell out a smashing success if done right.
The real key is to [...]

Trying to get my head around how this is really that compelling. Hey, it’s Google, thus it must be advertising gold! But honestly, the idea behind product ads just sounds like rehashed banner ads based on what I can tell.
Now this is not to say that the way Google plans on featuring their product ads [...]

Despite successes such as Hulu, the idea that traditional TV is dying is simply ridiculous. Unlike newspapers and magazines, people are addicted to their idiot boxes. And the fact of the matter is the content people actually want to watch is simply not on those independent websites, they are on your TV and to a [...]

As newspapers continue to struggle, I maintain the belief the solution is more a need to revamp the broken business model than going after the search engines that try to link to them. After all, the search engine is merely linking to news articles that many people might not discover otherwise.
Then you have arguments such [...]