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The Evolution Of Online Advertising Technology - More Targeting, Less Privacy Part I

Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security.
In the beginning of targeted online advertising, [...]

TrackVia: Get An Online Database In Minutes

Create a powerful and affordable online database in minutes with TrackVia!
Easily import your Excel spreadsheets or build your own database; maintain control of database access through setting and enforcing permissions; create customizable views, publish dynamic, reports to the Web, and plot addresses in maps.
Getting started is easy:

No software to install
Toll-free phone support
Access to all database [...]

Vulnerability Management For Dummies

As a business owner, or someone responsible for network security within your organization, you need to understand how to prevent attacks and eliminate network weaknesses that leave your business exposed and at risk.
Vulnerability Management for Dummies arms you with the facts and shows you how to implement a successful Vulnerability Management program. Whether your network [...]

Flash And SEO: Like Oil And Water

We often deal with clients that are planning to “revamp” their sites with Flash, with SEO having already generated tremendous gains in their sales. The thing that we most dread to hear is that they’ve hired an experienced “Flash designer” that will be taking their Web sites to the “next level.” Unfortunately, that “next level” [...]

Are You Ready To Outsource SEO?

So, you are the marketing manager of your firm, and you’ve finally decided to pull the trigger and hire the search engine optimization company that you’ve been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time before you [...]

SEO Elite: New SEO Software!

Uncover the brutally effective SEO software that “average Joes and Janes” are using to quickly and easily blow up their bank accounts, explode their traffic, and triple their sales — with little or no extra work…
Version 4.0 just released!
A measly one time only investment ends all your traffic woes, fattens your list, boosts your sales, [...]

How Mergers And Acquisitions May Change The Search Engine Playing Field

Until recently, there were five major players in the search engine world: Google, MSN, AOL, Ask.com, and the Yahoo! search engine. These top Internet search engines quickly could be narrowed down to four, however; AOL uses the Google algorithm and will yield nearly identical results. Further narrowing is rapidly occurring – Ask.com seems to be stepping out [...]

Programming Groovy

Programming Groovy will help you learn the necessary fundamentals of programming in Groovy. You’ll see how to use Groovy to do advanced programming techniques including metaprogramming, Bbilders, unit testing with mock objects, processing XML, working with databases, and creating your own domain-specific languages (DSLs).
Groovy brings you the best of both worlds: a flexible, highly productive, [...]

How To Avoid Project Failure Through Project Planning And Effective Project Recovery

There you are, project manager of a brand new project, you have done your project planning and have started implementation. Now you are thinking about what you can tell your PMI colleagues at the next chapter meeting, creating a wondrous spreadsheet to avoid project failure and revolutionize project control, and learning how to use a [...]

Using An SEO Company Vs. Hiring An In-House Expert: The True Dollar Cost

It’s a common question that companies who are considering hiring a search engine optimization company often face — is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide?

As this article will demonstrate, clearly the answer [...]

Using Differentiators In Keyphrases

As any good search engine optimization company knows, in search, more so than any other medium, you have a very short window of opportunity in which to engage your prospect. The only way to get a solid competitive advantage in this arena is to utilize various techniques in order to make sure that you [...]

The Ultimate CSS Reference

Stop wasting time doing Internet searches only to find inaccurate, out-of-date, or incomplete information. CSS: The Ultimate Reference includes all the ins-and-outs you need to know including compatability information for all major browsers, lists of useful hacks, known bugs in CSS, and much more — all presented in a beautiful, full color layout that will [...]

Sam’s Club Wants To Be Your SEO Company - Should You Let It?

If the buzz is to be believed, Sam’s Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn’t something new; it’s just recently come to the forefront. Sam’s Club has partnered with a company called Innuity to offer a program that is primarily targeted [...]

Internet Retailer

Internet Retailer is the first magazine devoted to reporting on the Internet revolution in retailing and, today, remains the only magazine on the market with this exclusive focus.
Subscribers rely on the magazine’s practical and comprehensive information on the Internet’s many applications in retailing, including Web merchandising, multi-channel integration, marketing, and supply chain management.
Get your [...]

All Search Engines Love Spiders: How Meta Commands Can Help You Love Them, Too

Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the Web looking for Web pages. These search engine spiders then bring the data back to be indexed by the engine.

Since roughly 1996, individual meta commands have existed that can be used on individual [...]

Rich Internet Applications: Has Microsoft Finally Seen The (Silver) Light?

In response to the proliferation of other frameworks used to create rich Internet applications such as Flex from Adobe (formerly from Macromedia) and AJAX-based frameworks, Microsoft Silverlight was recently introduced. All three of these applications, as well as the others on the market, enable a Web developer to create an interface on a Web page [...]

Adobe CS3: What’s New?

Adobe CS3 (Creative Suite 3) is a suite of products that combines traditional Adobe programs with programs that Adobe acquired and has since rebranded from Macromedia. The suite includes Dreamweaver, Flash, and Fireworks, as well as Illustrator and Photoshop. All of the programs in Adobe CS3 that were formerly Macromedia have been streamlined and given [...]

Prototype And script.aculo.us: You Never Knew JavaScript Could Do This!

Tired of getting swamped in the nitty-gritty of cross-browser, Web 2.0-grade JavaScript? Get back in the game with Prototype and script.aculo.us, two extremely popular JavaScript libraries, that make it a walk in the park. Be it AJAX, drag and drop, auto-completion, advanced visual effects, or many other great features, all you need is write one or [...]

What Every SEO Company Should Know About Keyphrase Choice

There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one’s audience. In this article, [...]

Google’s Paid Search Vs. Organic Results - A Rickety Wall Of Separation

“Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…”
Investopedia.com
“While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.”
Google’s Webmaster Help Center FAQ
“NO pay for inclusion, and a [...]

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