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Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company.
This is part two of the article Adding Search to Your Marketing Mix. Read Part 1.
Leveraging Your Assets
Search engine optimization is not something that should be done in a vacuum if you wish to achieve optimal [...]

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company
The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to their products or services by focusing on certain keyphrases that [...]

In recent weeks, we’ve noticed a surge in clients calling us to ask questions like “what’s up with Bing?” Or, “are you optimizing for Bing?” Even “are you taking advantage of Bing?”
In other words, people want to know that their search engine optimization company is taking special steps to ensure adequate representation on the newly [...]

Beware the Rogue Markets: A Beginner’s Guide to Navigating Paid Search
In the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential.
Unlike traditional media (such as TV or print) or display advertising [...]

Why It’s Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy
It’s a fact of life in business that when there’s an economic downturn, the first thing that’s usually cut is available marketing spend, typically an unfortunate byproduct of accounting’s inability to justify costs without hard data in place. While the argument [...]

Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breathtaking Web interfaces from scratch.
You’ll be guided through the entire process of creating a gorgeous, usable Web site by applying the timeless principles of user-centered design. Even if you’re short on design skills, with this book you’ll be [...]

Get streaming tips from the professionals who brought the 2008 Olympic Games and Euro 2008.
Live event streaming on the Web has grown in popularity over the last year, led in part by major national and international events like the 2008 Olympic Games and Euro 2008. Internet users watch billions of videos every month, and content [...]

Web Wholesaler is the leading B2B publication for e-tailers, dropshippers, online marketplace sellers, store owners/buyers, and wholesalers.
Web Wholesaler offers the latest in new products and merchandise sources, ideas and statistics on what is selling online NOW, as well as up to the minute news and information on industry trends, e-business growth and management strategies, and [...]

If you’re a Flash designer or developer picking up Flash CS4 Professional for the first time, or a user upgrading from a prior version, you’ll want O’Reilly’s newest publication, Learning Flash CS4 Professional: Getting Up to Speed with Flash, by your side.
Learning Flash CS4 Professional: Getting Up to Speed with Flash offers beginners and intermediate [...]

“I want to be number one on Google for (insert hyper-competitive keyphrase here).”
It’s usually the first thing we hear in terms of search engine optimization — a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired [...]

Website Magazine is a free magazine offering practical advice and helpful tools from industry experts to help any Web site achieve Internet success.
Until now, there has not been a magazine that caters exclusively to the business of running a Web site. Website Magazine has tapped premier talent in the Internet industry for our content and [...]

Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion of privacy, complaints about inappropriate images, and even a lawsuit.

Aaron and Christine Boring vs. Google

The [...]

Gnomie Matt Hart writes:
I (known as ‘thelast1uthinkof’ at geeks.pirillo) was searching though your videos the other day, and realized that when I typed in’ graphic design’ to search your videos on YouTube, only one video came up. I noticed in the community there were quite a few graphic and Web designers, so I thought a [...]

SitePoint recently announced the release of Sexy Web Design, an easy-to-follow guide that teaches the secrets to building breathtaking Web interfaces from scratch.
The book’s author, Elliot Jay Stocks, an independent designer whose client list includes Blue Flavor, The Beatles, EMI Records, and Carsonified, is widely regarded as a leader in the craft of making things [...]

Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the Web site. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something.
Web site Conversion Defined
The percentage of total [...]

Gnomie Reese writes:
Hi, Chris! I have two quick questions for you — maybe you can help. I bought a new laptop with Vista yesterday and am having a major problem that I never, ever experienced in XP. Basically, I’ll open and edit an HTML or SHTML (or really any text) file in Notepad and save [...]

Finally… a ‘push button’ solution to create world class eCovers in under three minutes to skyrocket your product sales, increase opt-ins, and explode your profits by at least 200%!
Absolutely no Photoshop, no action scripts, or graphics creation experience needed!
Now you can create unlimited eCovers, DVD case covers, book covers, Kunaki CD/DVD covers, membership cards, CD [...]

When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft’s $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft’s bid also put the current board on a collision course with Carl Icahn in what [...]

Website Magazine is a free magazine offering practical advice and helpful tools from industry experts to help any Web site achieve Internet success.
Until now, there has not been a magazine that caters exclusively to the business of running a Web site. Website Magazine has tapped premier talent in the Internet industry for our content and [...]

Even with the cookie-type behavioral advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many Web sites would (intentionally or not) render improperly [...]