Dina Giolitto

Choosing the right writer for your marketing needs is crucial to the success of your business. As someone who’s looking for cost-effective alternatives, you probably think that the lowest priced freelance writer would naturally be the one for you.
I’m not saying that you CAN’T get powerful copywriting from a writer who charges low fees. But [...]

First time sending out a postcard campaign? Chances are, you’re feeling overwhelmed and unsure — and that’s okay. Even experienced marketers wonder if their postcards will be effective.
Is the message right? Are we sending it to the correct prospects? Will anyone read it? As questions like these run through your mind, quell the uncertainties by [...]

If you’re in the business world — any industry, any place — you’ve probably heard the term “elevator speech.” An elevator speech is a short, 30-second-or-less pitch that you’d present to someone who you’re meeting professionally for the first time. It’s kind of like your own commercial — you want to sum up what you [...]

While marketing and advertising are not exact sciences, there are methods to creating good advertising pieces, and more importantly, increasing your sales. One such method is the AIDA Method. AIDA stands for attention, interest, desire, and action. It means approaching your copywriting and ad layout in a way that persuades the reader that they want [...]

Have you ever read an article or advertisement and when you finish it, you say to yourself, “What the heck did I just read?” For the copywriter or advertising agency, this means failure. The last thing you want to do when writing copy is confuse your reader. Mixed messages and jumbled meanings cause readers to [...]

You just finished writing an email newsletter issue that you’re proud to blast out to all of your subscribers. You’ve included a compelling interview with an industry expert, a how-to article to help readers drive more business, and a calendar of events this month that will blow their minds. Problem is, you can’t seem to [...]

Many think of a Web site as an electronic brochure, and in many ways it is. A Web site, however, keeps going where a brochure leaves off. This response often leads to the question, “Well, how different should my brochure be from my Web site then?” There are ways that your brochure should be similar [...]

A Web site selling wholesale breakfast foods that are quick and easy features a picture of a smiling Caucasian woman and her two Caucasian children. To some this may be the perfect representation of what an all-American family stands for, but in a country where this is not the only “all-American” family, is the messaging [...]

Your company brand is an extension of your company’s mission and values. Your company exists for a specific purpose — whether it’s to provide environmentally friendly cleaning products or a healthy meal for families. Your brand is the visual concept and reinforcement of your mission and values. Now is the time to evaluate what your [...]

Working with a professional copywriter can boost your marketing efforts… ultimately boosting your business sales. Just like any business relationship, there are things you can do up front to make the process flow smoothly and minimize the amount of time and money spent.
Do your planning homework.
Planning is the key to success for almost any endeavor. [...]

Many think of a Web site as an electronic brochure, and in many ways it is. A Web site, however, keeps going where a brochure leaves off. This response often leads to the question, “Well, how different should my brochure be from my Web site then?” There are ways that your brochure should be similar [...]

If you’re going to bother setting up a business Web site, then you’ve got to capture email addresses and send out a newsletter. This is because lots of folks are in a hurry on the web. You know how YOU surf, right? Well, your visitors are doing the same mindless butterfly-flit from one site to [...]

1. Do an “End of Year” or Winter Event like the auto dealers do. It doesn’t have to be terribly complicated. Just spend an hour or two brainstorming a promo and add a holiday theme.
2. Whip up a few festive graphics using the design program you’re most comfortable with - or pay a professional graphic [...]

They say it takes seven points of contact before someone who shows interest in your Web site, knowledge, products, and/or services becomes a paying customer. Even people who are already your fans often need that extra poke to help remember the ways you provide value to them. What does this mean if you’re an online [...]

Do you promote your business via press releases that you submit on the Web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as possible, and accessible via PDF download format from the PRESS or [...]

Do you use the Ryze Business Network to promote your company Web site and make new connections in the professional world? On Ryze and other online networks, human connections are happening everywhere.
Online networks such as Ryze have live links built into them for a reason. They’re your opportunity to directly connect with people who can [...]

So you’ve heard that some Web designers are teaming up with copywriters to get more done in less time. How’s that work, exactly? Here are some ideas about how working with a copywriter can increase your visibility, cultivate a favorable impression for your business, get your message out to people who want what you have, [...]

(A.K.A. Why Regular People Should Not Write Marketing Materials)
Just the other day, my significant other called me over to share what he considered “godawful” copywriting. He was looking at the Web site of a *typical* marketing company, much like mine or yours, and having a little chuckle.
“Read this,” he said. “This person is trying [...]

I’ve had more than a few copywriting clients ask me, “Do you know of a good designer who can create an email newsletter template for me?”
Mind you, I’ve designed at least three custom ezine templates using my, ahem, limited creativity skills. They’re certainly respectable-looking enough. They’re not even remotely spammy. And yet, when I think [...]

People talk plenty about antivirus, spam removal, antispyware, root kit removers, and all of the neat ways you can blast pesky parasites from your machine, stop them from slowing down the works and invading your privacy. But what about prevention?
Do Americans view technology in the same way as we do medical industry — where [...]