Let’s face it. Running only one type of ad on your WordPress blog might not be all that it’s cracked up to be. With the possible exception of AdSense, simply embedding a single set of fixed ads inside of your site is going to prove to be pretty limiting. This brings us to finding a solution that not only translates into better ad management for WordPress blogs, but also allows you make needed changes on the fly. Enter WPAds.
Ads in rotation
Once you have WPAds installed and ready to go, you’re then set to run any existing advertisements you might have as you wish. The biggest things to get your head around are the concepts of zones and banners. The zones are basically areas or positions in which the banner will appear on your WordPress blog. The banner itself is just a term referencing the advertisement. It doesn’t mean that the type of ad you run is limited to that of a typical banner advertisement.
Bringing things together
Now that you have a firm understanding of banners and zones, it’s time to put them to work for you. Any given banner can run in multiple zones. This way you can test out which ads perform best in any given location. This allows you to do plenty of testing, should running rotating ads be your thing. Speaking for myself, I prefer the static route and using manual tracking instead.
Now I should point out that there are a number of other plugins for WordPress that will provide some of the same functionality as WPAds. Unfortunately, most of them are crap. WPAds allows you to do the following.
Weigh ads. Regardless of which ad you happen to be using, you select how many times a rotating ads is to be shown within a given zone.
AdSense friendly. Unlike most alternatives, AdSense will indeed work great with this plugin. But with Google’s ever-changing TOS, be sure to check for any new “AdSense rule updates” first. I make no warranty as to whether Google cares or not.
Count those views. Helpful when trying to get an idea about the performance of a given ad in a zone it’s assigned to.
Disadvantages? The only two I found were that you have access to views rather than running an ad by a given time frame (sort of a pain when selling ad space) and, of course, the fact that you have to run your own HTML code.