So you got your brand spanking new website created and all put together. Fantastic! Unfortunately you may not have let the various search engines out there know that you exist just yet. See, you need to make sure that Google, Yahoo, Bing among others can find you! And this means getting busy with some key factors to not only make your more visable, but also ensure these search engines even know you exist.
Starting with the basics
What you really need to watch for is making sure the basics are covered here. Below are just a few of the most basic things you need to make happen to give your static website as much promise as possible.
- File names. I generally am going to use my page title, as they’re already keyword heavy anyhow.
-Meta tags. Here another one that is overlooked all too often. Despite the fact that Google isn’t using a meta search technique, they do use meta titles, tags and descriptions in other ways.
- Keywords in all of the above. This is a must, if you’d like to rank well at all.
-Sitemap. With static sites, it’s something I see overlooked all the time. Yet the fact of the matter is that Google, Yahoo and Bing all have web tools that can take this sitemap, then index you a little faster with it. Mostly good for tracking, it’s a good idea to use a sitemap if at all possible.
- Robots.txt. Kind of an obvious thing, if you don’t want the search engines indexing where they shouldn’t be.
- Interlinking your pages. While on a blog, there are some great plugins that will do this for you, on a static site it’s up to you. Even more important on any kind of site, linking to relevant keywords to internal websites helps build authority.
If you stick with the list above, you’re going to be in good shape. But something you should be aware of is that just because a website is static, doesn’t mean it should be dormant. But rather than merely tweaking the existing pages to death, create news ones using the formula above. As important, keep them on-theme in topic and make sure the interlinking is happening.
I would also work on getting some outside links going for you. From social media networks, to other sites that share a common theme. Links to your site are good, they don’t have to just be dofollow links. Take what you can get from quality websites whenever possible.
I am also a big fan of using stuff like YouTube to help get the word out about your site’s topic. Note that I said the topic, not the site. No one cares about a website. What they want to see is something about the topic your site happens to be sharing. Whether it’s an eCommerce site selling stuff or a directory of resources. They key is the value it’s providing, not the brand your trying to push. If the value isn’t there, nothing above will really matter.