Paid Search Is Gaining Steam
Even though the economy has had its share of pain, it looks like paid search is on the definite uptick. Perhaps I should clarify that statement by pointing out that it’s the spending, that is seeing an increase.
This article indicates that paid search is simply seeing a massive bounce back, despite the cloudy market of the recession. Clearly people have products and services to sell and they’re looking to get the word out anyway possible.
I think things will likely settle down once the advertisers see the lack of spending on the side of the consumer, but at the same time, I doubt we’ll see paid search taking much of a negative hit here.




