Google has for sometime now, remained the kings of the ad jungle when it comes to online advertising. Well now it looks like they are working to expand on this a bit with what could be the next big thing.

Considering Google successes against any perceived failures the company has had, I think that it’s safe to say that Google’s advertising moving into the video realm is likely to be very successful.

Taking things into the next level, Google is apparently working on a new video ad format that is not only more dynamic, but also interactive. I see this as adding more interest for those struggling to get their exist adwords efforts to meet with their expectations.