Well look who’s make a comeback despite the harsh economy - paid search. Apparently the old adage that advertising in tough times has been ringing true lately. Despite the economy continuing to plunk along at a snails pace, the paid search industry has managed to do okay for itself.

As a matter of fact, the as of quarter one 2010, paid search actually saw a 11% increase over quarter one from the previous year. This is not bad in any economy, as far as I am concerned. Now this is not to say that we won’t see some fluctuation as things continue to find their new normal in the search market, but it does provide a small sense of hope if nothing else.

Looking to the paid search future, only time will tell. Today’s growth could spell tomorrow’s reality check. It’s really difficult to say for sure. I imagine we’ll see some dipping in the short term, but for those businesses that are deadly serious about attracting new customers, I see these companies continuing to push the paid search market forward despite tough economic times.