Now more than ever, we see various brands out there engaging users of the various social media platforms looking to track how their brands are being perceived by others. A tool provided by Radian6 itself, looks to be a bit overwhelming. But when you consider how many different networks and other functions it’s set to handle on your behalf, it makes a lot of sense after some practice.
Radian6 has a desktop client that will run on Adobe AIR, which will provide you with an easy to use “engagement console”. The big question now is whether or not this is being used by most brand maintainers on Twitter?
Based on what I have seen, the usage of tools varies greatly and Radian6 is only one among many. Perhaps its adoption will expand, but at this point most people are just using what’s familiar.