Google Working To Increase Ad Spending
Clearly it’s that magical time of year when everything smells of money and opportunity. Seems that Google is working in some of the methods to gain higher CTR that worked for publishers, in line for themselves. This time however, they are not banning the methods used so long as it is Google using them.
This means lining up pictures too closely with ads is still bad for publishers, but totally okay for Google to do themselves. Clearly, looking out for the ad buyer here. Not. I think this is wrong on all fronts myself.
As the above linked piece points out, it’s a great idea for Google to fine tune their ad placement as the holidays come marching in. But can we possibly not do it in such a way as to make Google out to be doing something they specifically told publishers themselves not to do. And considering the fact it is the holidays, it seems all the more reasonable taking such an action to increase CTR in this way needs to be avoided.
One Comment
John Doe
December 7th, 2009
at 4:35pm
This is clearly wrong. Google should want to follow their own policies, because it just makes them look stupid not to!