Found it comical about the statement from Microsoft engineer Harry Shum in which equates no longer using Google to quitting smoking. True perhaps, but I would say the same of using Windows. In both cases, it’s what people know. But I digress.

The single biggest challenge I see for Microsoft in the search realm even beyond producing more relevant results than Google, is taking back the mind share. Sadly for them, they are failing at both.

No matter who does what between Bing and Google, it will comes down to who can provide the most relevant results. And thus far, based on my own queries, Google continues to win out big time. Bing is better than some, but it still has a LONG way to go.