Two Don’ts Make A D’oh!
Before I jump on the “Murdoch is a fool” bandwagon, let’s think about something for a minute. First off, my gut tells me that much of the News Corp. content is on par for the same audience tempted to use Bing and other Microsoft products besides merely Windows.
Second, I honestly don’t think either Google or News Corp. is going to miss out much with one another should News Corp. opt to take advantage of Microsoft’s exclusive offer. Frankly, this deal is not going to do much for either company.
In Microsoft’s eyes, this is merely one opportunity to stick it to Google in some fashion. What is uniquely sad is that Microsoft honestly believes that this offering will have any “real” effect on Google in any way. Sadly, based on its revenue, it will not matter.
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One Comment
Tim Hampton
November 24th, 2009
at 12:02pm
I agree. Microsoft is only going to hurt itself with this move and, if News Corp. should agree to the deal, News Corp. as well. If Microsoft really wants to entice users it needs to develop a superior search algorithm. Instead they plan to play bully, as they are known to do in the past, but this time against someone who can very easily stand up to this playground punk.
I hardly use Bing and not because I don’t know about it or because it has exclusive content but because it stinks in comparison to Google. Google (for the most part) just works, unlike Bing. I find the commercials rather ironic because I actually feel like I’m getting information overload and unrelated links when searching on Bing.