I had to read this over a few times before deciding that this Dorthy.com will translate into a niche engine, not a real search engine. While it is certainly true enough that many people will likely want to utilize it to do some research about the kind of stuff they would rather be doing, I am still skeptical as to an success to be had.
As the above linked article points out, this is pretty fluffy stuff. We are in a seriously scary recession. Things are not really in a position to where most people are feeling safe enough to do a lot of day dreaming…especially if they should be working.
But perhaps I am wrong about this? Maybe there are enough people out there interested in searching multimedia content that also allow people to save the queries as well. Could work, but then again, this sounds pretty weak to me.