Perhaps one of the biggest single reasons I never put my emphasis on AdWords myself is how easy it is for Google to wipe your business off the face of the map with one of their changes. Like with Adsense, if you are concentrating on quality, generally speaking you will be okay.

But despite the little bit of positive thinking, the fact of the matter is Google is looking to what some might deem as sweeping changes in AdWords. At first pass, relevancy should win the game here. However I still see poorly worded landing pages even with the best product, losing out.

In all likelihood, I am just being paranoid here. I mean, it is not like AdWords policies have ever changed in such a way as to hurt anyone…right? Well, I can tell you about a number product advertisers who might very well disagree with that line of thought.