Do You Bing-Hoo?

There should be an image here!Do you Yahoo? If you do for search, then the chances are very good that you will soon be Binging for those search results once this Microsoft-Yahoo deal comes to fruition.

What will be interesting, is whether this improves Yahoo in any clear way or if instead, it just becomes a silly co-branded mess for both companies. Because let’s face it, two companies heading into the same path like this often times leads to a co-branded mess above all else.

What strikes me the most is the message behind why Yahoo would agree to this in the first place. As one Microsoft type put it – Bing takes away from Yahoo’s market share out of the box, not Google’s. See, Google’s following is going to take a lot more than lame toolbars and commercials. Yet with the Yahoo crowd, arguably mostly less sophisticated, it’s easy pickins’.

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  • Ted Castaneda

    I tried “BING”, and it’s not as great as they said it was going to be. Maybe things have changed in the last three weeks, but I doubt it. The search engine performed no differently than MSN did.

  • steveballmer

    I love it when an intricate, fiendish plan comes together!
    Here is the She-CEO of Yahoo (Carol Bats) and myself signing the final agreement to give Microsoft control over the entire backend for Yahoo’s entire search! Yahoo will handle ads, marketing, hosting and all that kinda’ crap, but we will be the ones in charge of the main product, SEARCH! I was so happy as I was signing this that I almost … well, I was happy!
    The She-CEO tried to put a good spin on Yahoo’s surrender, she said,
    “We never really liked search anyways! We are letting these people handle that stuff while we pursue the cool stuff ya’know!”
    Miss Bats, have you ever heard of a Puppet master?
    Oh well, it has been a VERY good week here at Microsoft! Very good indeed!
    (In the meanwhile, the man who opposed me at Yahoo (The Vagrant Yang) continues to marinate in his own feecees on the streets of Redmond!
    Let him be a lesson to all!

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  • Buffet

    What the hell kinda name is “Bing” anyway??? Novel? No. Clever? No. Inspired. Hardly. What’re we talkin’ about anyway, a dead crooner? A type of cherry? I give up, what the fuck is a bing, and could’nt someone come up with something????