Bing Twice As Nice For Ad Marketers?

Reading this article, one might surmise that Bing is not only catching up with Google quickly but that they are doing so with a lot of ad clicks in tow. But there is one important question we need to ask ourselves - can Bing sustain this momentum.

Perhaps equally important, can Bing sustain its ads along enough to keep all of those happy clickers going? I think this is open to debate as Bing does not yet have a history here to point to. With Yahoo or Google, the numbers are already there.

But for the sake of being really fair, assume that Bing can sustain all of this. Does this then mean that it makes more sense to put your efforts in Bing then than with Google Adwords? Not if you are looking to target a higher quality of click. Assuming that a fair portion of Bing users being past MSN users, than I think it is safe to say that they are not even aware they are clicking ads.