Is Google Too Big For Its Britches?

There should be an image here!The idea that Google is somehow a monopoly is a bit of a stretch. After all, until the search engine comes bundled on PCs and mobile phones, I don’t see the point of view gaining a lot of traction. Popular, yes. But now with Bing, in addition to all of the human indexed options out there providing competition, I don’t think Google has much to worry about here.

But there is one other aspect to this that is worth noting. While it is true that Google is not really a “huge” company in the people sense, it does have a tremendous market share. So even though it does not employ half of a city, the traction it has been given with their market share clearly has regulators circling as they are in dire need of something to “regulate”. Job security and all.

At the end of the day, the search market is something that can be disrupted fairly easily with the right tools. So if a search engine comes along that clearly provides vastly better and more accurate results than Google, the monopoly idea quickly goes away. Some have said that Bing might be the one to do this. I tend to shake my head at this idea as Bing provides good results comparable to Google, but hardly would I define them as “more accurate” by any stretch.

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  • http://ParityX Apollo

    I think it just sounds like always. There’s always a large company doing nothing wrong; in fact, improving the lives of millions, and there’s ALWAYS somebody trying to take them down. I don’t think Google is in any way threatened by Bing; in fact, I recently did a map search for a map between two towns, and was shown a map of South America…Bing, Ask, Yahoo! Search, doesn’t matter; nobody is taking Google out for awhile.

  • Hotrao

    I agree on the fact that Google as a company is big biut not to huge.

    I agree on the fact that Google has a tremendous market share.

    But this position makes Google position “privileged”, avoiding de facto any other player entering the market, despite enormous investments in advertisement and technology development.

    Maybe the only one who can attack part of this market share is Microsoft with Bing, but also redmond’s giant will face big problems, because Google is so pervasive in our digital lives that switching to another provider (or maybe more specialized providers) could be really hard for the average user we are not.