Is TV Going To Succeed Online?

There should be an image here!Despite successes such as Hulu, the idea that traditional TV is dying is simply ridiculous. Unlike newspapers and magazines, people are addicted to their idiot boxes. And the fact of the matter is the content people actually want to watch is simply not on those independent websites, they are on your TV and to a lesser degree, Hulu-like websites.

As for the television business model, again, it can still work assuming there is a little bit of smartening up with regard to the advertisements being delivered. I have seen evidence for years that ads can work, so long as there is actually some targeting going on. And this is an area that the cable channels and networks will eventually have to wise up to. Let the viewer do a fast, one time quiz for their interests and then let the commercials reflect some of those interests.

This is not to say that TV as we know it will not begin to bleed over from cable delivery over to fiber delivery of many micro-channels rather than “networks”, but I think that we are still a ways off from that for now.

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  • Randy

    I find myself watching more and more TV show content on the Internet. Right now, Hulu is the best, but ABC, NBC, TNT, and other channels do have quite a few of their shows available online. But it is kind of a pain that each network has their own video viewer — and all of them are not up to current technology (even NetFlix).

    One nice thing about Hulu is you can subscribe to a show and it will send you an email and tell you when a new episode is available, and the show is automatically appended to your queue. I find I like that better than trying to remember to record everything. And it also gets rid of the problem of having too many things to record for a given time slot. Or worrying about shows going longer than their scheduled time. And typically better quality.

    Another advantage to Hulu is closed captioning is available for a number of shows. Even NetFlix doesn’t do that.

    As you noted, advertisements are handled better on the web. Typically, they are only 15- or 30-second breaks. Not even worth the trouble of trying to skip them, as I do for the 2- to 5-minute advertising slots for shows recorded on my DVR.

  • Matthew

    Hmm… Personaly i think it is as nearly every things going on line. Plus the xbox 360 is getting Sky TV now.

  • Venky

    Most of the living rooms today revolve around the Tele. Well, as far as the death of the Tele is concerned, my opinion is that instead of the television channels moving to the Internet, slowly the Internet would make a move into the Tele.

    Browse the web and watch regular programmes on the idiot box. Only that it would be all through the Internet.