Do Newspapers Need A Bailout?
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As newspapers continue to struggle, I maintain the belief the solution is more a need to revamp the broken business model than going after the search engines that try to link to them. After all, the search engine is merely linking to news articles that many people might not discover otherwise.
Then you have arguments such as this going back and forth, as to how newspapers should go forward. Frankly, I find the whole thing being made into something much more complex than it needs to be. The solution is an obvious one.
To state my case again, clearly it will comes down to a usable sponsorship/advertising model to keep the newspapers afloat. Because if they think people are going to pay for the local paper, but online, I think that the newspapers are going to be sadly mistaken.
2 Comments
bradleybradwell
June 12th, 2009
at 7:21pm
A bailout isn’t going to work. The mere fact is that not as much people are reading newspapers and the ink is to expensive. If the government(s) put money into newspapers I think they should suggest to them that they find some other sort of means of publishing the paper. Putting money into an already failing business plan is, well, a waste of money.
Mary Rose
June 14th, 2009
at 11:45am
As we move further into the Global Climate Change scenario “adaptation” is going to be a prime ingredient for survival. The question as to how much more of our forest land we can cut down in order to disseminate the news and other information, which can and is being disseminated effectively on the Internet, is one that deserves serious consideration.
Another factor playing into this is the decentralization of media dissemination as the web, via blogs, Twitter, webinars, etc. makes it easier for anyone with a combination of desire and talent to become an influential multi-media distribution center to do so.
Unless the web itself disappears, i do believe that print media is on its way out unless distributed electronically.