A Coming Shift In Online Advertising

Search engine spending is taking a bit of a dip right now. Despite what you might hear elsewhere though, I see trends in which not all is lost. Even still though, it does seem like the last month has been really bad for everyone.

One going explanation is that advertisers are simply not spending. And to a large degree, I think this is true. Other people still see advertisers just going broke, while the rest of them continue to spend despite this apparent trend of eventual drop off.

Where will search advertising end up in the future? Only time will tell as to how much recovery is in the cards for this form of advertising. For the time being, I guess the advertisers to go after will be those that are related to must have items. Food, housing, medicine and yes, hope. Frivolous crap, while still making folks money, is fast drying up.