Web Developers

A Coming Shift In Online Advertising

Posted by on May 15, 2009 | 4 Comments

There should be an image here!Search engine spending is taking a bit of a dip right now. Despite what you might hear elsewhere though, I see trends in which not all is lost. Even still though, it does seem like the last month has been really bad for everyone.

One going explanation is that advertisers are simply not spending. And to a large degree, I think this is true. Other people still see advertisers just going broke, while the rest of them continue to spend despite this apparent trend of eventual drop off.

Where will search advertising end up in the future? Only time will tell as to how much recovery is in the cards for this form of advertising. For the time being, I guess the advertisers to go after will be those that are related to must have items. Food, housing, medicine and yes, hope. Frivolous crap, while still making folks money, is fast drying up.

  • http://pulse.yahoo.com/_4JPEXWLF7CJOLVQFWSL6D6UIG4 pablo

    A single ecosystem doesn’t have to mean a single operating system. All they need is a UI that is homogeneous across plataforms (not a single UI) and that different devices can talk to each other seamlessly. Microsoft tried to put the same full OS on any device. Apple’s Macs can interact with iPods without having to load OSX on the latter.

  • http://neonenigma.com neonguru

    I think Microsoft has the most experience in this kind of thing already. The install for Windows 7 already has to work on a huge number of different hardware configurations. It’s more a matter of branding. The software might be different for other devices, but there would be a single installation mechanism that would intelligently select the right components to install. This way, Microsoft can leverage their market dominance on PCs to influence people to use their OS on other devices. I think Windows 8 could be such an OS. The problem is they would have to release all of that software at one time. After that, they could update components on separate schedules.

  • http://pulse.yahoo.com/_3ZBX5OAWWLZJKCGAAAO3AJHYRU Micalaryas Micalaryas

    Fortunately for Microsoft, the sales of netbooks was mediocre, accordingly not assuming a austere blackmail to Windows until Apple came out with its accepted iPad. It was with the unparalleled success of the iPad, which Apple struggled to accommodated appeal for, that Microsoft begin itself at a austere disadvantage.

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