Federated Media And TechCrunch Seek No Fault Divorce
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Cannot honestly say that I am all that shocked to see Federated Media and TechCrunch parting ways. I say this as TechCrunch has grown to a level where they really are not needing Federated Media any longer. TechCrunch has reached a point in business growth where they can clear out the remainder of the Federated Media inventory, only to begin managing their own ads.
This is great for TechCrunch on two fronts. One, they can set their own prices without needing to meet any special requirements. Two, more money in the pockets of the company without needing to share any of the dues with another entity.
The obvious downside however, is that this means that TechCrunch will now need to seek out their own ad partnerships without the outside help. This might seem like a small issue, but unless you have your own ad team in place, it can be a real burden.