Web Developers

Retargeting Your Business With Ad Retargeting

Posted by on Apr 28, 2009 | 4 Comments

adPaid search has long since thought to be fairly effective. This however, is being questioned as you can see for yourself in this recent article by MediaPost.com. An alternative called Ad Retargeting is apparently yielding pretty solid results for those wishing to win back abandoned purchases, still left sitting in online shopping carts.

It has been said that the overall ROI on Ad Retargeting has been as high as 600% to 700%. Clearly, this is something that struggling vendors are going to be sitting up and taking serious notice of, believe me. So despite the belief that Ad Retargeting is really only good for brand awareness, there is also mounting evidence that it is also great for recovering lost sales, too.

Does this mean an end for paid search campaigns? I certainly do not think so. The biggest difference is, in my mind, that paid search can be mastered by someone without a large ad budget whereas a larger ad budget might be helpful for those wishing to hire on a reputable Ad Retargeting firm that actually knows what they are doing. Just a thought.

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  • http://www.FetchBack.com Ann Betts

    Paid Search is the single most important innovation in online advertising. Retargeting, no matter how great it’s ROI, will never surpass the importance of paid search.

    Retargeting is an initiative that should go hand in hand with a paid search campaign.

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  • http://www.ReTargeter.com Vipul

    Great points above, Paid search probably is the most effective way of bringing in traffic to the site, and yields amazing results. However retargeting is a great way of keeping those that came to the site, coming back to the site. Retargeting is a great tool to use with any marketing campaign.