After reading this piece on how brands such as Prada are unable to accept that we live in a digital world. The NYTimes charges this and other high end vendors of ignoring the importance of the technological world we are living in.

The above article comes full circle in pointing out that some of the top fashion houses have begun to change their lagging ways and will be working more to embrace more social media means in the near future.

With all of this said, the nagging question remains. Why does high fashion always seem to be the last to adopt the latest technology? Is it the fact that high fashion seems to think they have it all figured out? Or are they just lazy? Your guess is as good as mine.