Someone asked how to improve search engine rankings for a Web site. Apparently, someone she knows started a Web site and talked about it with her.

She and Paul (SO) looked at me asking how did I get my site to rank well. Honestly, I don’t think about search engines when I work on my site or create blog entries. I told them that my site has been around since the mid-’90s and that getting decent search rankings took a long time. I started blogging in 2000, about three to four years before it went mainstream. The site stays fresh as I try to update it about three to five times a week.

That’s it. No magic formula. No studying articles, studying blog entries revealing search engine secrets or anything else. Just keep trucking and updating. Of course, if I try to start a new Web site, it’ll be difficult for it to achieve half the results of this one because it will never have what this has: Longevity.

It’s frustrating to land on many sites obviously trying hard to optimize their sites for search engines by using keywords everywhere… repeating key words… putting “navigation” at the bottom with at least four rows of links and keywords. As soon as see this, I leave the site. It isn’t illegal to do this, but I don’t want to associate with someone or a business that does such tactics.

What do you think?