6 Quick And Easy Ideas For Ramping Up Web Site Sales Over The Holidays
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1. Do an “End of Year” or Winter Event like the auto dealers do. It doesn’t have to be terribly complicated. Just spend an hour or two brainstorming a promo and add a holiday theme.
2. Whip up a few festive graphics using the design program you’re most comfortable with - or pay a professional graphic artist a few hours of labor to do it for you. Be sure to include the official name of the event and the name of your Web site so people know where this fanfare is coming from.
3. Coordinate the event with a giveaway that offers value to your customers. You can make it a tutorial, offer free space for them to advertise, hand out coupons, run a month-long podcast, do a month of guest interviews, free teleclass, syndicate an old info product of yours, group coach for a reduced price point… whatever can be accomplished at a low cost and in a hurry.
4. Throw a party on your blog. Add some of the aforementioned graphics and announce the event. Maybe even crank things up with Christmas music, party tunes or other toe-tappers that fit your target audience. Send out blog alerts so folks don’t turn their heads and end up missing something.
5. Give thanks to those who have aided you on the path to success. Remember to appreciate your customers, collaborative partners, referrers, mentors, service providers, advice-givers, and even people who just took a moment to stop by and leave their mark on your blog. Hire a VA to help you send Christmas cards, either electronically or via the post office.
6. Alert the press. Get people talking about whatever’s happening in your corner of the world. Write a press release (or hire someone to write it for you) and spring for mass distribution via PRWeb.com or another leading newswire.
It’s entirely possible that after all this effort, your December sales actually don’t crest as high as you would have wanted or expected. Remember that marketing has long-term, slow-growth effects. Be generous with your time and knowledge today, and you can bet that your name will be on everyone’s minds down the road. Word gets around. Take advantage and be noticed this holiday season.
Copyright 2007 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.
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One Comment
Computer Consultants Secrets Blog
December 5th, 2007
at 11:52am
Making your clients, customers, supporters and everyone else involved in your business feel appreciated is important year round and can keep your reputation healthy and your business strong, no matter what field you are in. But the holidays are always a good time to build relationships and make customers, etc. feel appreciated and also a real part of your company. I would also suggest that another good thing to do during the holidays is send surveys … with a reward attached! Send surveys to partners, customers and clients with specific questions about how they think you’re doing, and in exchange give something of value – a white paper, report, free service or even just a gift certificate. If you also attach a specific deadline or a limited number of free gifts, you will communicate a sense of urgency and get more feedback and more people involved!