2007 November

“Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…”
Investopedia.com
“While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results.”
Google’s Webmaster Help Center FAQ
“NO pay for inclusion, and a […]

Little has changed in what works in writing for the Web as experts have recommended most of these tips for good writing for years. I apply the following when writing for the Web:

Insert bolded sub-heads every few paragraphs for scanning.
Keep paragraphs about four to six lines long otherwise when the reader loses his place, the […]

They say it takes seven points of contact before someone who shows interest in your Web site, knowledge, products, and/or services becomes a paying customer. Even people who are already your fans often need that extra poke to help remember the ways you provide value to them. What does this mean if you’re an online […]