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2007 October

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How To Create A Press Kit That Attracts Positive Media Attention

Do you promote your business via press releases that you submit on the Web and/or to newspapers? Then you should ideally have a company press kit. A press kit is, in essence, a media-ready promotional package. Your press kit should be as professional-sounding as possible, and accessible via PDF download format from the PRESS or […]

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Web Site Gray Text Trend

I’ve noticed a nasty trend for the past two years… so it sounds like it’s not a fad: Gray text on white. This isn’t a cool trend as it’s harder to read text. On top of that, on many sites you can’t change the size of the text unless you’re using a browser like Firefox. […]

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Fonts & Encodings

It’s common knowledge that yin and yang symbolize opposition between certain objects. However, yin and yang are also inseparable, forever combined as a cornerstone in all universal processes. Similarly, fonts and encodings are also two opposing sides of a spectrum which, when working together, form an inseparable duo essential to digital writing.
In the exciting new […]

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Checkout Pages

Have you ever abandoned a shopping cart during the checkout stage — other than to find out the price (like Amazon says to add to basket to find out price)? I’m sure I have, but the reasons why are not coming to me at the moment (call it human virus-infected memory syndrome — no worries, […]

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Brand New Web Sites: A Search Engine Optimization Company Perspective

It’s an unfortunate fact — no matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, the worst thing that a new site owner can possibly do is presume […]

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Learning ASP.NET 2.0 With AJAX

Learning ASP.NET isn’t difficult. Not only are the concepts straightforward, but also the Visual Studio and Visual Web Developer environments radically simplify the process of building powerful Web applications. Yet learning how to weave the many pieces together to assemble a robust, flexible, and efficient application can be challenging.
Fortunately O’Reilly’s newest title — Learning ASP.NET […]